The McVie Show Season 4

Any company faced with such figures as “74 dead, 627 injured in stampede” is in a no-win situation. Apologize, and people will say that’s not enough; don’t apologize, and it’ll be worse. Offer assistance, and people will say money cannot replace lives; don’t assist, and they might as well commit corporate hara-kiri. Cover the event in news, and people will accuse them of bias. Don’t cover, and the accusation is proven true. Explain their side, and people will insinuate, “They’re trying to escape their responsibilities!” Don’t explain, and people will pin everything, including Ninoy Aquino’s murder, on them. Kahit ano’ng gawin, mali pa rin.

So what do they do? Apologize. Offer assistance. Cover the news. Say the prayers. Explain, even if people are out for their blood. Do the right thing even if people insist that’s not enough, even if people disagree on what’s “the right thing” to do. Because doing right is what they should do. Assume responsibility and learn from this.